C Cell Vitality, designed by the talented Tiger Pan, is a revolutionary approach to mineral water packaging. Drawing inspiration from the enchanting landscapes of Changbai Mountain, this design captures the essence of nature and presents it in a three-dimensional composition of convex and concave elements.
Changbai Mountain, known as the "Shenxian Mountain" in ancient Chinese literature, is renowned for its golden water sources and ever-changing weather. Tiger Pan skillfully translates these natural textures into a visually striking and tactile packaging design.
One of the standout features of C Cell Vitality is its soft touch, which not only enhances the user's grip but also reduces the need for thicker plastic materials. By using thinner PET materials, the design achieves cost savings and promotes environmental sustainability.
The packaging's dimensions, measuring at Width 63.3mm x Depth 63.3mm x Height 207mm, are carefully optimized to provide a comfortable and stable hand-holding experience. This attention to detail ensures that consumers can enjoy their C Cell Vitality mineral water with ease and convenience.
Tiger Pan and the design team behind C Cell Vitality have overcome various challenges to create a product that stands out in a competitive market. By utilizing the mesmerizing blue hues of Changbai Mountain's Tianchi, the packaging exudes a sense of purity and natural beauty, instantly capturing consumers' attention.
Recognized for its exceptional design, C Cell Vitality was awarded the Bronze A' Packaging Design Award in 2022. This prestigious accolade celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. With its innovative approach and eco-conscious features, C Cell Vitality truly embodies these values.
Experience the harmony between nature and design with C Cell Vitality. Let the captivating landscapes of Changbai Mountain inspire you as you indulge in the refreshing taste of this exceptional mineral water.
Project Designers: TIGER PAN
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
Project Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Project Name: C Cell Vitality
Project Client: TIGER PAN